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Frequently Asked Questions

My business has never implemented a Pay-per-click campaign I am wary about beginning one. Why should I start one now?

Peak Delta professionals will carefully access your business, your industry, and your competition prior to providing a project plan and a cost estimate. We will recommend an appropriate budget for your business but more importantly we will constantly manage, monitor and optimize your campaign. An average daily budget limit will be decided upon and your campaign will not exceed this amount.

Can we really compete with businesses who have much bigger advertising budgets than we do?

The beauty of online search marketing and Pay-per-click and SEO specifically is that it levels the playing field we all compete in. In addition to using the most popular keywords, in many instances using more specific or alternative keywords yield a higher ROI. In addition to our standard strategies that include national-level keywords when applicable, Peak Delta can provide an advantage by implementing campaigns that leverage your local market or target keywords specific to niche markets.

I'm having trouble with search engine marketing terminology. What are some common terms in online advertising and what do they mean?

  • Impressions - How many times your ad is displayed to users in search engine results.
  • Clicks - How many times your ad is clicked on by the user.
  • CTR - Click-through-rate is the ratio at which your ad results in a click after being displayed.
  • PPC/CPC - Pay-per-click or (cost-per-click) is the cost incurred by users clicking on your advertisement./li>
  • Average CPC - Average Cost-per-click is the total average amount of money clicks in your campaign incurred.
  • Average Position - The average position your is displayed in a given search result. This is determined by the bid price you set for your ads' CPC as well as other metrics determined by the search engine.
  • Conversions - The number of times that a click on your ad results in a measurable action taken ( i.e sale, lead, request for information, etc.)
  • ROI - The return on the investment for your advertising campaign. Often expressed as a dollar amount, this is the ratio of revenue generated by your advertising as compared to the amount spent on advertising.

We only need pay-per-click campaign management, do you offer services individually?

Your company may not require or be able to immediately utilize our full range of services but you can still take advantage of Peak Delta's vast online marketing and business expertise. Contact us today for pricing on individual services such as website creation and development, advertising and company branding, business strategy and planning, search engine optimization and link building or put together your own package!

What other online marketing services can Peak Delta provide?

Peak Delta is experienced in all facets of online marketing. We can offer upon request access to demographically targeted opt-in email lists (e-blasts), creation of banner ad campaigns, creation of campaign specific advertising Web sites, Web site specific ad buys and campaigns, and more! Contact us today to see how we can work together to increase your businesses' online visibility.

What are some pay-per-click metrics Peak Delta tracks for clients?

Peak Delta constantly monitors and optimizes all aspects of your PPC campaign including

  • Keyword Effectiveness and Bid Pricing
  • Conversion Tracking
  • Competitor Research
  • Negative Keywords
  • Metrics Tracking & Analytics
  • Ad Rotation & Testing
  • Advertising Copy (Title & Desciption) Effectiveness
  • Landing Page Effectiveness
  • Dynamic Keyword Insertion (Yahoo!)